I'm Ian Binek — I've spent the last decade making things on the internet: gaming channels, live streams, marketing engines for B2B companies, and fun AI solutions to tedious problems. Bias for action, powered by curiosity.
Content Creation — Digital Marketing — Esports — Game Development — Always Learning — AI Everything — Content Creation — Digital Marketing — Esports — Game Development — Always Learning — AI Everything —
01 / Digital Marketing
A little bit about me, pro–fessionally
I started a digital marketing agency in high school to pay my way through Georgia Tech. It turned into a career.
Full-funnel digital strategy across a five-client portfolio of B2B SaaS, pharma digital health, and fintech brands. $150K+/month in paid spend tied to SQL and closed-won revenue. Highlights: 38% cross-client cost-per-SQL reduction, 94% Q1 pipeline ROI increase, an ABM program for a global pharma digital health brand targeting the top 20 pharma/biotech accounts, and 3× awareness-stage account growth for an open-source infrastructure SaaS in a single quarter.
on stage — how to rank in AI overviews
2024Director, Organic & Paid Search Growth · Sure Oak
Embedded digital strategy consultant for tech-enabled mid-market clients in consumer fintech and enterprise cybersecurity — integrated SEO and paid search programs scoped to pipeline contribution, not impressions. Operated inside each client's stack (HubSpot, Salesforce, Marketo) to close the loop between spend and closed-won revenue.
2021Founder · Optimize Your Marketing
Founded and scaled a B2B digital marketing consultancy — software, SaaS, IT, insurtech, healthcare, cybersecurity, fintech — while traveling the United States. Managed a team of contractors and 4+ concurrent engagements, generating a baseline 10 SQLs/month per client with repeatable growth playbooks.
Demand generation for a venture studio spanning five early-stage B2B portfolio companies. 100+ MQLs per quarter per company, a programmatic SEO approach that lifted organic clicks 28% in 30 days, and 3× average ROI contributing to $1M+ ARR across the portfolio.
shipping portfolio launches
2019CRO · Digital · Product Marketing · NCR Corporation
Progressive four-role track across NCR's Retail, Digital Banking, and Hospitality units — Adobe Analytics & Target A/B testing on NCR.com, paid media for B2B software lead gen, ABM programs, +103% organic traffic on NCR Counterpoint, and a 52% email open-rate lift via Marketo.
the announcement — joining NCR
2017The origin story · Ian Binek LLC
Freelance digital marketing through high school and college — learning the discipline for the first time running campaigns for local restaurants, and paying my way through Georgia Tech with it. Meta giveaways, daily content, scrappy budgets, real results.
02 / Skills & Services
Skills & ser–vices
Marketing
Full-Funnel Demand Generation
Account-Based Marketing
Paid Media — Google · Meta · LinkedIn · Microsoft
SEO / AEO / GEO
Conversion Rate Optimization
RevOps & Attribution Architecture
Analytics & Reporting
Creative Testing & Strategy
Build
AI tooling lets me design, edit, and ship beyond a marketer's traditional lane.
HockeyStack · Salesforce · HubSpot · Clay
Webflow · WordPress · AEM
Claude Code · Codex
AI Video Editing Workflows
YouTube Production, end to end
Figma · Canva
03 / Content Creation
Ten years of making things
Content creation has been part of my life since high school — gaming YouTube channels, Twitch streams, and a decade of hitting record.
2016
Gaming YouTube channels
Multiple gaming channels, learning the craft the hard way — thumbnails, retention, editing, community. The bunk-bed-and-LED-strip era. Every skill I use professionally today started here, uploaded one video at a time.
live bois — 2018low key a baller setup
2018
Streaming Fortnite scrims vs. Ninja & Tfue
Freshman summer at Georgia Tech, I livestreamed semi-professional Fortnite scrimmage matches against the biggest names in the game — Ninja, Tfue. Class by day, scrims by night. Peak grind era.
04 / Esports
Esports is the next big thing
Competitive gaming is growing fast — I think it becomes a defining piece of entertainment in my lifetime and the generations after. I follow the Counter-Strike scene closely and attend tournaments when I can.
counter-strike, tournament floorcreated in fortnite — yes, i sat in it
05 / Game Development
Something I'm into right now
Game development is a hobby I'm having fun with right now. With Claude Code and Codex, I prototype game frameworks and experiment with the mechanics I wish existed — purely for the joy of building.
Catan-style board games
Tactical first-person shooters
Civ-like overhead strategy
Mechanics nobody asked for, except me
game prototype — built with codex
06 / Always Learning
Constantly lear–ning
I love to travel and keep up with my friends all across the world. New mountains, new cities, new tools — the inputs change, the curiosity doesn't.
quandary peak — 14,265 ftthe snowy-cabin officethe smokiesnyc with friendsgeorgia tech, BSBArecharging, somewhere with a viewthe good life
07 / Manifesto
Why I'm an AI enthu–siast
There are so many things in life you wish were a little better. They used to take a team, a budget, or a decade of expertise — so they never got built.
AI levels the playing field. You don't have to be the expert in everything anymore. You can leverage the expansive knowledge these tools have, learn faster, and execute faster.
You can edit videos exactly how you want them. You can build the little games similar to the board games you love. You can build the things you care about — even when there's no market for them, because the market was never the point.
I don't think AI replaces ideas. It lets you move faster on them. And for someone with a bias for action, that's the most valuable, fun, and interesting thing in the world.
Would love to con–nect
Marketing, AI, content, esports, game dev — if you're building something interesting, I'd love to hear about it.
